It’s a fierce rule of the Internet that polarization of users is much higher than in the physical world. The consequences are that the winners are far bigger than the other competitors. This chart explains very well this concept applied to the US Newspapers. It’s also true that on the Internet things can change very quickly if you are good at execution and have large resources. But to have success you need both. L. A. Times difficulties is a very good example of the fact that limitless resources are not enough to succeed. (Anyway in Italy many publishers would kill to have the same number of digital subscribers of LA Times, but this is another story and another market…)
The NiemanLab Article: “The L.A. Times’ disappointing digital numbers show the game’s not just about drawing in subscribers — it’s about keeping them”
